Rebates, scratch-off tickets, redeemable coupons, collect-and-win games … Redemption-based promotions are effective ways to reach out to both new and existing consumers while increasing activation.

But what happens if consumer response to your promotional campaign is much higher than anticipated?  Will this have an adverse effect your budget?

This is a case where ‘Success’ can quickly turn into ‘Problem’, unless you have a safety net.

Risk Point Consulting balances the financial risks associated with promotions. Accurately predicting redemption results is a challenging task. We can remove the guesswork through coordination of traditional Over-Redemption Insurance or through the establishment of a fixed-fee insurance policy.

A budget overage should be the last thing on your mind when your redemption program succeeds, and with Risk Point Consulting, it will be.

Areas where Risk Point can help make your promotion a winner: