Consumer and Retail Promotions
Risk Point Consulting has been our trusted partner for over-redemption insurance for the past 8 years, managing over $100 million of risk exposure for our clients.
They are the best in the business and working with them gives us access to an invaluable network of options we simply wouldn’t have otherwise.
– Pat Gardner
Risk Point Perspective
Don’t Leave Your Promotion To Chance
Whether it’s a scratch-and-win chance at a $100 gas card or a free movie pass with the purchase of a tie-in product, companies offering redemption programs must account for unexpected consumer response.
Risk Point works in lockstep with us to ensure that any promotion is a huge success for us and our clients.
– Pat Gardner
Rebates, scratch-off tickets, redeemable coupons, collect-and-win games … Redemption-based promotions are effective ways to reach out to both new and existing consumers while increasing activation.
But what happens if consumer response to your promotional campaign is much higher than anticipated? Will this have an adverse effect your budget?
This is a case where ‘Success’ can quickly turn into ‘Problem’, unless you have a safety net.
Risk Point Consulting balances the financial risks associated with promotions. Accurately predicting redemption results is a challenging task. We can remove the guesswork through coordination of traditional Over-Redemption Insurance or through the establishment of a fixed-fee insurance policy.
A budget overage should be the last thing on your mind when your redemption program succeeds, and with Risk Point Consulting, it will be.
Areas where Risk Point can help make your promotion a winner: